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Can Stephen Ross Make West Palm Beach America’s Next Hotspot?
This article is inspired by the Wall Street Journal’s February 22 piece, “Can This Developer Make West Palm Beach the Hottest City in America?”
At 84, billionaire developer Stephen Ross is betting nearly $10 billion on transforming West Palm Beach into a business and financial hub, rivaling New York, Silicon Valley, and even Miami. His ambitious vision includes over 6 million square feet of office space, 1.4 million square feet of condos, 700,000 square feet of retail and dining, and 870 hotel rooms across 70 acres. The goal? To create a city where top talent wants to live, work, and play.

A Vision for Transformation of West Palm Beach fl
When Ross first outlined his plans in 2019, the scale was staggering. Once considered the “poorer sister” to Palm Beach, West Palm is now attracting major financial firms, hedge funds, and tech companies frustrated with high taxes and regulations in New York and California. Additionally, Ross sees an opportunity in what he calls “Miami fatigue” — a growing sentiment that Miami has become too congested and expensive.
His approach is about more than just luxury real estate. He’s working to bring essential infrastructure, including a new private K-12 school, a Cleveland Clinic hospital, and a Vanderbilt University graduate business school. These additions aim to elevate the city’s status and attract professionals and families who might otherwise relocate to more established markets.
The Related Legacy and West Palm’s Evolution
Ross made his name developing luxury properties with Related Cos., from New York’s Time Warner Center to the $25 billion Hudson Yards project. But West Palm presents a different challenge—building an entire city framework rather than just commercial projects.
In the 1990s, Ross began investing in West Palm with the CityPlace retail complex, struggling at first to establish a consistent tenant base. It wasn’t until the pandemic that the tide shifted. With demand for office space surging among finance and tech professionals relocating to South Florida, Ross’s 360 Rosemary office tower filled quickly. Major firms like Goldman Sachs, BlackRock, and Steve Cohen’s Point72 opened satellite offices in his developments.
Unlike previous projects where Ross partnered with major equity investors, he’s largely self-funding this transformation, partly by selling minority stakes in his Miami Dolphins football team. With an estimated $18 billion net worth, he has the capital and experience to navigate complex deals. His track record includes constructing a platform over New York’s rail yards for Hudson Yards and pioneering tax structures that helped fund Time Warner Center.

Building More Than Residential Towers in West Palm Beach fl
Ross understands that for West Palm Beach to sustain growth, it needs more than luxury office and condo developments. He’s funding infrastructure projects to accommodate an influx of residents. The $350 million private school, expected to open in three years, will serve high-net-worth families relocating to the area. The $500 million hospital project with the Cleveland Clinic will improve medical services, while his contribution to Vanderbilt’s $500 million business school helped steer the institution away from Miami and into West Palm.
But with growth comes concerns. Longtime residents worry about affordability as rents and home prices climb. Ross acknowledges these challenges and is working with the city on workforce and affordable housing solutions. He’s also negotiating to buy city-owned land to fund improvements in lower-income public schools.
| Condo | Amount of units | Unit Sizes | Delivery | Prices from |
| Olara | 275 | 2-4 Bedrooms | 2027 | $2M+ |
| South Flagler House | 108 | 2-5 Bedrooms | 2027 | $5.7M+ |
| Forte on Flagler | 41 | 4-5 Bedrooms | 2025 | $14.5M+ |
| Mr C Residences | 146 | 1-4 Bedrooms | 2026 | $2M |
| Ritz Carlton Residences Palm Beach Gardens | 106 | 3-5 Bedrooms | 2025 | $4M+ |
| The Berkeley | 193 | 2-5 Bedrooms | 2027 | $1.9M+ |
| Ritz-Carlton Residences West Palm Beach | 138 | 2-4 Bedrooms | Q1 2028 | $2.5M+ |
The Future of West Palm Beach fl
Despite uncertainties, Ross is committed. He spends long hours in his West Palm office, cutting back on travel outside Florida, save for Miami Dolphins games. His lifestyle has also adapted—mornings start with a workout, followed by full workdays and the occasional round of golf with his fiancée, former LPGA pro Lynn Connolly.
His latest project, One Flagler, a 25-story Class-A office tower with views of Palm Beach, is already 95% occupied. Next up is a flagship Eataly Italian food hall, expected to further elevate West Palm’s appeal.
West Palm Beach’s transformation is far from complete, but Ross’s bet is already paying off. As more businesses relocate and infrastructure develops, the city is shedding its former image, rapidly emerging as one of America’s most desirable business hubs. For Ross, the challenge isn’t just about making a profit—it’s about creating a legacy. And, as he puts it, “This is the most fun I’ve ever had in my life.”
Connect with the David Siddons Group
If you want to learn more about the West Palm Beach real estate market and how it compares to other areas in South Florida please contact the David Siddons Group. We work with a seasoned Palm Beach Expert who know this market and the newest construction condos like nobody else.
FAQ
These are the most commonly Miami Real Estate Related questions
What should relocation buyers know before buying real estate in Miami?
HOME BUYERS
Relocation buyers looking at homes in Miami should understand that choosing the right house is less about the property itself and more about location, schools, and long-term value. Many buyers make the mistake of focusing on price or finishes, while the real driver of value is the neighborhood and micro-location. Older homes often represent better value, but may also be part of a future redevelopment cycle. Newer homes command premiums, but don’t always sell faster if pricing is ahead of the market. Commute time, school access, and community dynamics are critical and often underestimated. The key is to evaluate homes not just as lifestyle purchases, but as long-term assets within a very localized market.
Sources:
https://luxlifemiamiblog.com/relocating-to-miami/
https://luxlifemiamiblog.com/relocating-to-miami-with-a-family/
CONDO BUYERS:
Relocation buyers should understand that Miami is a highly segmented, building-driven market, not a uniform one. Pricing can vary significantly between similar properties depending on building quality, layout, and financial health. Many buyers assume newer construction equals better investment, but that is often not the case. Factors like HOA fees, reserves, and rental policies can materially impact long-term value and liquidity. Negotiation opportunities often exist, especially in slower segments, but require precise market knowledge. The key is to evaluate micro-markets and individual buildings, not just neighborhoods or price per square foot.
Sources:
https://luxlifemiamiblog.com/miami-real-estate-market-report/
https://luxlifemiamiblog.com/new-construction-miami-guide/
What are the best areas for relocating families with children
For families relocating to Miami with young children, the most recommended neighborhoods are Coral Gables, Coconut Grove, and Pinecrest. Coral Gables offers the best balance of top schools, safety, and long-term value. Coconut Grove is ideal for younger families seeking walkability, greenery, and a lifestyle-driven environment. Pinecrest provides larger homes, excellent schools, and better value for space, making it ideal for growing families. The key driver across all three is access to strong schools and primary residential stability. Relocation decisions are less about new construction and more about long-term livability and resale strength.
Sources:
https://luxlifemiamiblog.com/best-neighborhoods-miami/
https://luxlifemiamiblog.com/what-are-the-best-family-neighborhoods-in-miami-in-2023/
Are new construction condos in Miami a good investment?
New construction condos in Miami can be a good investment—but only if you understand that not all buildings perform the same. According to the David Siddons Group, many buyers assume “new = better,” but in reality, performance depends on pricing, layout, building quality, and long-term demand. Some new developments set future price benchmarks and can drive long-term appreciation, especially in top-tier projects. However, many are priced aggressively at launch, and buyers relying on marketing instead of data often overpay.
The market is highly segmented, meaning two new buildings next to each other can perform very differently.
The best opportunities typically come from selecting the right building early or negotiating correctly in later phases.
In short: new construction is not automatically a good investment—it becomes one only with building-level analysis and disciplined entry pricing.
Sources:
https://luxlifemiamiblog.com/how-to-buy-a-luxury-condo-in-miami/
https://luxlifemiamiblog.com/category/independent-new-construction-condo-reviews/
https://luxlifemiamiblog.com/beyond-clickbait-real-insights-into-miamis-luxury-condo-market/
Why is buying a Miami condo riskier than buyers think?
Buying a Miami condo is often riskier than buyers expect because the true risks are at the building level—not visible in the listing price. Many buyers focus on finishes and views, while overlooking HOA reserves, insurance exposure, and potential special assessments. In reality, two identical units in different buildings can perform completely differently over time. Rising HOA fees and stricter regulations are also increasing the true cost of ownership, especially in older buildings. Liquidity can be affected by factors like financial health, rental policies, and ongoing repairs. The key risk is not the condo itself—but buying into the wrong building without proper due diligence.
Sources:
https://luxlifemiamiblog.com/how-to-buy-a-luxury-condo-in-miami/
https://luxlifemiamiblog.com/miami-condo-market-risks/
What are Miami's Safest Areas?
Which Miami Areas Still offer Great Value (Budget Friendly alternatives to Coral Gables and Pinecrest)
If you’re looking for better value than Coral Gables or Pinecrest, the answer (in true Siddons style) is not “go cheaper”—it’s go one layer outside the obvious markets.
The strongest value plays are:
- Schenley Park → closest substitute to Coral Gables at ~20% discount while maintaining similar character and location
- Biltmore Heights → almost identical feel to the Gables but ~25–30% cheaper on a $/SF basis
- Glenvar Heights → central location with larger lots and ~25% pricing advantage vs South Miami/Gables
- Baptist / Galloway (Kendall) → Pinecrest-style living (space, schools, land) at up to ~30% lower pricing
The pattern is consistent:
👉 Buyers are shifting west and slightly off-market to gain land, scale, and pricing efficiency. You don’t find value by going to a “cheaper neighborhood”—you find it by identifying adjacent micro-markets that offer the same lifestyle fundamentals without the brand premium.
Sources:
https://luxlifemiamiblog.com/best-value-neighborhoods-miami/
https://luxlifemiamiblog.com/category/miami-neighborhoods/
Is NOW a good time to buy in Miami?
Are Miami real estate prices going down in 2026?
No—but that’s the wrong way to look at it. Miami is not one market anymore, so prices are not moving in one direction. In 2026, the market is split into two: ultra-luxury, scarcity-driven areas (like waterfront and top-tier neighborhoods) are still holding or even rising, while mid-tier condos and oversupplied segments are flat or correcting. What we’re seeing is price divergence, not a crash—some properties are gaining value while others are quietly adjusting downward. Rising inventory and more selective buyers are putting pressure on pricing in certain segments, especially older condos or buildings with weaker fundamentals.
At the same time, global wealth and cash buyers continue to support pricing at the top end of the market. So the real answer: prices aren’t broadly dropping—they’re being repriced based on quality, location, and supply.
Should I buy a house or a condo when relocating to Miami?
The decision comes down to lifestyle first, investment second—and most relocation buyers get that backwards. If you want space, privacy, schools, and long-term family living, a single-family home in areas like Coral Gables or Coconut Grove is typically the stronger choice. If you prioritize walkability, low maintenance, and proximity to business districts, a condo in Brickell or waterfront markets makes more sense.
From an investment perspective, homes tend to be more stable, while condos are more building-dependent and cyclical. Most relocation clients underestimate how much building quality, HOA structure, and future costs impact condo performance. The right answer isn’t “house vs condo”—it’s which asset fits your lifestyle AND holds value within its micro-market.
How do I choose the right Miami neighborhood for my lifestyle?
Why are Miami condo prices so different between buildings?
Miami condo pricing varies widely because value is determined at the building level, not just by location. Two buildings next to each other can have major differences in financial health, reserves, HOA fees, and management quality. Buyers also pay premiums for better layouts, views, amenities, and newer construction—but not all “new” buildings perform equally. Factors like rental policies, upcoming assessments, and building reputation can significantly impact resale value. This is why price per square foot alone is misleading in Miami’s condo market. The real driver of value is how that specific building competes within its micro-market over time.
Sources:
https://luxlifemiamiblog.com/how-to-buy-a-luxury-condo-in-miami/
https://luxlifemiamiblog.com/category/independent-new-construction-condo-reviews/
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