The Decisions That Set Your Miami Condo’s Price, Years Before You Ever See It
August 25, 2026
On this episode of Better Decisions, I sat down with Jay Parker, CEO of Douglas Elliman Florida and head of its new development division, for a rare look behind the decisions that shape Miami’s most ambitious projects. Jay’s team is currently guiding roughly $30 billion in new development across South Florida. During our conversation, he revealed that a new beachfront condominium in pre-development is projected to exceed $10,000 per square foot, with units starting in the mid-$20 millions and reaching $30 million-plus. But the number is [...]