Sunny Isles Real Estate Market 2025: A Segment-by-Segment Breakdown for Buyers and Sellers

Sunny Isles Beach is entering a new era—defined by discerning buyers, elevated design expectations, and a market shifting toward premium inventory. While the broader economy has sent mixed signals in 2025, the high-end condo market here tells a more focused story. The numbers are in for the first half of 2025, and while some headlines suggest a softening market, a deeper dive reveals a more nuanced, strategic transformation underway in this elite oceanfront enclave. The market is undergoing a quiet transformation—defined by elevated expectations and a reallocation of capital toward newer, design-forward inventory, leaving outdated and underwhelming product behind. This is a condensed overview. For the full analysis, click here.

$10M+: Quiet but Explosive

Key Stats:

• Just 5 transactions, but $89.7M in total volume
• 560% increase in sales volume YoY (Last year was just one sale)
• 20% of total market volume from just 5 deals
• Top sale reached $28.6M—more than double 2024’s high

This ultra-prime tier is small but mighty. While low in transaction count, it’s commanding attention and dollars. The buyers here are confident—ultra-high-net-worth individuals who are willing to pay top dollar if the product is right. That means new buildings, stunning views, exceptional design, and worry-free ownership.

Top-performing building: Estates at Acqualina remains the gold standard.

Advice for Buyers: There is limited supply, and when the right unit comes to market, it rarely lasts. If you’re shopping here, be prepared to move decisively—and don’t expect discounts on best-in-class product.

Advice for Sellers: Trophy properties sell—if they are truly trophy-worthy. Anything less will linger.

$6M–$10M: High Expectations, Weak Results

Key Stats:

• Sales volume down 17%
• Most discounting of any tier
• Highest months of inventory
• Only segment with a 7% drop in average price per square foot

This is the weakest-performing tier in Sunny Isles for 2025. Many of the homes in this range are caught in an awkward position: not quite ultra-luxury, but priced as if they are. This has led to stagnation. Buyers with budgets at this level are either stretching to the $10M+ tier for exclusivity, or pulling back to the stronger $3M–$6M range for value and liquidity.

Top-performing building: Acqualina Estates continues to be the dominant player, although Acqualina Mansions is seeing more visibility.

Advice for Sellers: This is not a segment where you can “test” the market. Pricing and presentation must be sharp, or expect prolonged exposure and heavy discounting.

Advice for Buyers: There may be opportunity here—but only if you negotiate strategically. Expect room on price if the property isn’t turnkey.

$3M–$6M: The Market’s New Sweet Spot

Key Stats:

• Sales volume up 16% YoY
• Now represents 33% of total sales
• Buyers are migrating upward to access newer, design-forward inventory

The $3M–$6M tier has quietly become the engine of the Sunny Isles market in 2025. While the number of transactions is lower than in the past, this segment’s market share has grown as buyers shift focus toward elevated product.

This is where many of the newly delivered or recently renovated buildings sit. These condos offer modern layouts, contemporary finishes, and the kind of seamless ownership experience that today’s buyer demands. They’re also commanding stronger prices per square foot, with less discounting needed to close.

Top-performing buildings:Armani Casa, Jade Signature, Ritz-Carlton Residences, Turnberry Ocean Colony.

Advice for Buyers: If you’re looking for a move-in ready product in a quality building without entering ultra-luxury pricing, this is your sweet spot. Expect competition on top units.

Advice for Sellers: Well-designed product moves quickly here. If your condo fits the bill, the current market may yield a strong return with minimal discounting.

$1M–$3M: Once Dominant, Now in Retreat

Key Stats:

• Volume down 40% YoY
• Previously accounted for 71% of all sales (2024), now significantly reduced
• Shorter time on market than higher tiers
• Buyers now chasing better product in the $3–6M range

In 2024, the $1M–$3M range was the workhorse of Sunny Isles—affordable luxury, high turnover, and the sweet spot for many buyers. But in 2025, this segment has seen a sharp decline. Why?

Buyers are increasingly skipping older, outdated inventory that characterizes this price bracket. Rising HOA fees, needed assessments, and aging finishes have dulled its appeal. Newer, better-finished condos that previously required a stretch into the $3M+ range are now seen as worth it.

Top-performing buildings in this tier (2025): Trump Towers, Ocean I–IV, Oceania, Parque Towers, with Jade Ocean entering the mix.

Advice for Sellers: If you’re in this tier and haven’t updated your unit, expect a longer wait or a necessary price reduction. Renovated units still move—but only if they align with what today’s buyer is seeking.

Takeaway: The Market Is Curating, Not Crashing

Sunny Isles Beach isn’t softening—it’s refining. The biggest shift? Buyers are prioritizing quality over quantity. Old inventory is stagnating, while newer, design-forward product is commanding strong prices and quick deals.

What’s Selling:

• New construction or fully renovated, design-driven condos
• Buildings with strong branding and high-end amenities
• Residences offering lifestyle, not just square footage

What’s Not:

• Outdated buildings with deferred maintenance
• Units with high HOA fees and looming assessments
• Properties priced as luxury, but lacking luxury finishes

Conclusions

The Sunny Isles Beach condo market is not contracting—it’s curating. While inventory is rising and average days on market have lengthened, it is not an indication of a weakening condo market, but rather a waking market becoming increasingly selective and recalibrating toward quality. Buyers today are shifting away from value-hunting to lifestyle-oriented investing— placing emphasis on refined design, finishes, and quality inventory that align with their elevated standards of luxury oceanfront lifestyle. New developments, recently-delivered buildings, and meticulously-renovated resale units are attracting the spotlight, while aging inventory is quietly slipping out of favor. This is a market that rewards quality, rejects mediocrity, and moves quickly on product that aligns with the expectations of today’s luxury buyer.

For sellers, the mandate is clear: upgrade, reposition, or risk prolonged market exposure. For buyers, the current environment presents a strategic window to secure premium
oceanfront property at pricing that remains below adjacent coastal markets.

For investors, it’s a rare opportunity to acquire assets in a market defined by rising global
interest, competitive yet stable pricing, limited land availability, and strong long-term potential—especially as aging inventory sets the stage for future redevelopment and
value growth. With a growing appetite for elevated living, high-end inventory on the rise and a limited coastline, Sunny Isles Beach remains one of South Florida’s most attractive luxury
coastline corridors and investment opportunities and demand is expected to continueto rise.

Connect with the David Siddons Group

For more specific questions or help in selling or buying a Sunny Isles property contact Nada Serry (Sunny Isles Expert and author of this report) or David Siddons at 305.508.0899 or schedule a meeting via the application below.