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Branded Miami Luxury Condos – Brand or Bust?
Don’t Just Focus on the Brand, Look for Legitimate Value!
Amidst the booming Miami condo market, there’s a growing trend of “branded” condos associated with luxury names, particularly in fashion and the automobile industry. While this concept attracts many buyers, caution is advised. This article delves into the potential pitfalls and aspects to consider.
Before I continue I want to make it clear that we are not talking about luxury brands that are in the hospitality or lifestyle industry such as the St Regis, Ritz, or Four Seasons. We are talking about the big names in fashion and the automobile industry, essentially industries that have little in common with real estate.
There are several branded condos in Miami that didn’t work well. I won’t go into war or expose myself, so if you want specifics you can call me at (305).508.0899. I will give you my opinion on projects that worked well and those that didn’t work at all. When I say opinion, I mean an opinion that is backed up with data and in-the-field knowledge.
The Pitfalls of Branded Miami Condos.
I want to clarify that my concern lies not with branding itself but with condo projects lacking excellent floor plans. If a project offers superb floor plans and architecture, I have no complaints. It’s important to note that not all branded buildings solely rely on their brand, as exemplified by Fendi, which has excelled with great architecture and floor plans.
The announcement of a branded condo tower often comes with a lot of prestige and buyers love it! Buyers need to realize however that luxury brands are just a name or a way to market the property. The brands are often in charge of the condo’s creative direction, which means iconic elements or designs of the brand will be present. However, the quality of a luxury brand doesn’t necessarily translate into the quality of a condo project; a brand is essentially just a marketing tool.
Buyers enamored with branded products in the previous cycle often faced disappointment, as the expected top-notch quality was not delivered. The resale values of many branded condos took significant hits, with some sellers experiencing losses as high as 50% of their purchase price. Several of these branded condos now have over 20% of their units listed for sale. In contrast, top-notch condos like Park Grove or Eighty Seven Park, utilized by end-users, showcase sustained value and are not heavily listed for sale.

The Fendi Chateau Residences are an example of a condo that offers good floor plans (The 01 and 06 lines being the best). This very boutique condo building is not just luxurious by name, it also offers quality architecture, high-end finishes, superb floor plans, and 5-star services and amenities.
Look Beyond the Brand Name.
Branded Luxury Condos that Add Value

Comparison of the historic performance of Hospitality-branded condos in Miami. The light blue bars are those branded with hospitality names, while the darker bars in the back represent the overall market. We have taken the $1M+ bracket to provide a better comparison.
The Top Tier Luxury Condos in Miami (and Fort Lauderdale)
Hospitality Branded Condos | Location | Presence of Hotel Element? | New Construction? | Link to view units for sale |
Four Seasons Brickell | Brickell | Yes | Four Seasons Brickell | |
Four Seasons Coconut Grove | Coconut Grove | tbd | Yes | Four Seasons Coconut Grove |
Four Seasons Fort Lauderdale | Fort Lauderdale | Yes | Four Seasons Ft Lauderdale | |
Surf Club Four Seasons Surfside | Surfside | Yes | Surf Club Four Seasons | |
St Regis Brickell | Brickell | Yes | St Regis Brickell | |
St Regis Sunny Isles | Sunny Isles | Yes | St Regis Sunny Isles | |
St Regis Bal Harbour | Bal Harbour | Yes | St Regis Bal Harbour | |
Ritz Carlton Miami Beach | Miami Beach | Ritz Carlton Miami Beach | ||
Ritz Carlton South Beach | South Beach | Yes | Yes | Ritz Carlton Residences South Beach |
Ritz Carlton Sunny Isles Beach | Sunny Isles | Rtiz Carlton Sunny Isles | ||
Ritz Carlton Pompano Beach | Pompano Beach | Yes | Rtiz Carlton Pompano Beach | |
Mandarin Oriental Residences Brickell | Brickell | Yes | Yes | Mandarin Oriental Brickell |
Ritz Carlton Palm Beach Gardens | Palm Beach Gardens | Yes | Ritz Carlton Palm Beach Gardens | |
Waldorf Astoria Residences Downtown | Downtown Miami | Yes | Yes | Waldorf Astoria Miami |
Walddorf Astoria Residences Pompano Beach | Pompano Beach | Yes | Waldorf Astoria Pompano Beach | |
Rosewood Residences Hillsboro Beach | Hillsboro Beach | Yes | Rosewood Residences Hillsboro Beach | |
Faena House Miami Beach | Miami Beach | Yes | Faena House | |
The Edition Miami Beach | Miami Beach | Yes | The Edition Miami Beach | |
One Hotel and Homes Miami Beach | Miami Beach | Yes | 1 Hotel and Homes | |
The Estates at Acqualina Sunny Isles | Sunny Isles | Yes | The Estates at Acqualina |
Schedule a Meeting with David (In Person or Via Zoom)
FAQ
These are the most commonly asked Google Real Estate Related questions
1. What are the Current Best New Condos in Miami?
If you want to hear in more details our opinions on the best new Miami new construction condos. Please read this article:Best New Construction Condos 2022-2023.
2. What is the best New Construction Condo in Fort Lauderdale?
In our opinion, the Residences at Pier Sixty-six are certainly the most interesting and unique. Already well underway this 32 Acre project will be home to the first of its kind Marina where owners will be able to anchor up vessels up to a staggering 400 ft! For specifics of this project see our independent review of this project.
3. How can I compare the new luxury construction Condos to the best existing Luxury Condos in Miami?
Our Best Luxury Condos in Miami article will prove to be very useful to those looking to compare the existing to the new. You may also want to watch this video which shows the performance of the best Condos in Miami over the last 15 years!
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