Our Marketing & How We Sell Luxury

miami’s #1 real estate analyst David Siddons
progressive marketing

progressive

marketing

ppc

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites.

social media funnel campaigns

A campaign to guide prospects through a series of steps–a funnel–to get them to take the actions you want via our social media pages (e.g., visiting our site or seeing certain listings).

native advertising

Native ads match the visual design of the experience they live within, and look and feel like natural content. Native ads must behave consistently with the native user experience, and function just like natural content. They are mostly news worthy articles that are fed to news sites.

retargeting and banner adverts

Retargeting, also known as remarketing, is a form of online advertising. that can help you keep your brand in front of bounced traffic after they. leave your website. For most websites, only 2% of web traffic converts. on the first visit. Banner adverts are embedded advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

ADDING VALUE TO ONLINE USERS

Providing reports, stats and actionable advice with over 700 blog articles.

A CHAT APP/CHAT BOT

That asks online visitors what they are looking for, we sometimes use target messages for certain webpages to make visitors aware of certain listings.

A CHAT APP/CHAT BOT
MARKETING

MARKETING

traditional

What we call “Traditional Marketing” is essentially the basics of marketing without the more complex online marketing methods and campaigns.

WEB

PRESENCE

Please find below the list of keywords for which we rank number 1, 2 or 3 on Google. With PPC campaigns we ranked or are currently ranking number 1, 2 or 3 for the keywords:

  • Coconut Grove Homes For Sale
  • The Best Coconut Grove Homes For Sale
  • Coral Gables Homes For Sale
  • The Best Coral Gables Homes For Sale
  • Miami Beach Homes for Sale
  • The Best Miami Beach Homes for Sale
  • Pinecrest homes for sale
  • The best Pinecrest homes for sale
  • Moving to Miami

These PPC campaigns are always adapted depending on the need. We use an advanced tool to look for the main search terms that would apply for your property. We then use PPC campaigns to reach buyers that are looking for properties like yours!

WEB PRESENCE

these are the keywords for which

we rank high organically

Keywords related to

“Moving to Miami”

  • Moving to Miami with a family
  • Relocating to Miami
  • Best Miami real estate
  • Is it safe to live in Miami?
  • Wealthy Neighborhoods in Miami
  • Most Expensive Areas in Miami
  • Safest Parts of Miami
  • Downsizing in Miami
Keywords related to

“Gated Communities”

  • Gated Communities in Miami
  • Hammock Lakes Miami
  • Hammock Lakes
  • Kings Bay Miami Florida
  • Sunrise Harbour Miami
  • Tahiti Beach Coral Gables
  • Gables by the Sea
  • Camp Biscayne
Keywords related to

“Miami condo markets”

  • Brickell Condo Market
  • Best Condos in South Beach
  • Park Grove Miami Prices
  • Coconut Grove Luxury Condos
  • Coconut Grove New Construction Condos
  • Nicest Condos in Miami
  • Best Condos in Miami Beach
  • New Apartment Developments in Miami
  • Miami Beach Condo Market
  • Best Condos in Miami
  • Glass 120 Ocean
  • Brickell Buildings
  • Prive Island Prices
  • Arbor Grove Coconut Grove
  • Miami Condo with Boat Slip
  • Best condos in Brickell
Keywords related to

“buyers looking for news/trends”

  • Sunny Isles Real Estate News
  • Coconut Grove real estate blog
  • Coconut Grove real estate market
  • Miami Real Estate Forecast
  • Coral Gables real estate market
  • Coral Gables real estate blog
  • Coral Gables real estate forecast

other terms

  • Best Miami Realtor
  • Brickell Real Estate agents
DATA ANALYTICS AND MARKET AUTHORITy

buyers trust our opinion

DATA ANALYTICS AND MARKET AUTHORITy

We have 10+ years of experience in the Miami real estate business and we are top producers with nearly $100M in annual sales. We have studied the market for ten years and understand the pros and the cons of each moment within the Most Visited for Analytics and Real Estate News real estate lifecycle. This shows our sales for 2018.

Among clients, readers and industry peers we are known as market analysts and our real estate blogs, videos, reports and forecasts have provided us with Buyers Trust our Opinion! a prominent name in the Miami real estate industry. As market analysts we not only understand the numbers, but we understand the human behavior behind the numbers. Take a look at our reports and you will see it’s not just numbers; it’s a dialogue that explains the human behavior and macro-economic factors behind the data. That means that when we sell a home, we can convince buyers why your property is best in market. We understand the market and because of our social and demographic studies we know who your buyers are; whether they are “ tax refugees” from the northeast or overseas buyers.

We listen very carefully to the needs and wants of consumers and this translates into a successful business. We are most visited for analytics and real estate news.

buyers trust our opinion

how we sell

your property

1. Pre-Launch

Full marketing plan and budget is preparated. Creative development for brochures, profesional photography, direct mail, property website, email campaigns, etc., begins. If necessary, property is staged.

2. TARGETED OUTREACH

Word is spread through our sphere of influence (clients, broker network, influencers, etc.). Initial contacts with the press (if applicable) are made.

3. BUZZ CREATION

Website rolls out. Email campaign is launched. PR and social media sources are activated (if applicable).

4. FULL COURT

All marketing channels are saturated with content about your property. Your property is featured on Elliman.com — and appears across our unmatched syndication of search engines, broker events, print and digital advertising, social media and more.

impactful
impactful

impactful photography

Expert real estate photographers will be commissioned to shoot high resolution images of your property. The photos will be used in every type of marketing material and be displayed on LuxlifeMiamiBlog.com and Douglas Elliman website.

virtual tour
virtual-tour

virtual tour

A virtual tour, complete with professional narration, will be created to showcase the nuances of your home.

email marketing
email-marketing

email marketing

Targeted email campaigns distributed to our exclusive client database drive qualified buyers to your property. A huge buyer’s database that is always being targeted and tracked. We know who opens our emails and who might be interested in your property. Email flyers are sent to 6,000+ local agents and buyers.

open houses & special events

Special preview events and open houses can be held to showcase your property to the top agents and buyers in the community.

open houses & special events

social media

Social Media is dedicated to targeting the right buyer, driving traffic, and creating content across all social platforms to produce measurable results. Appearance on 25 social media platforms, such as Facebook, Google+, LinkedIn and Instagram.

social media

print advertising

Century-long relationships with key media partners makes us experts at placing your property in all of the right outlets.

print advertising

your property

our priority

We have more agents, more sales, and more reach than any other brokerage. We can bring you more buyers, more exposure and the highest price for your property. Our scale adds value to your property. We already have your buyer’s attention.

OUR STRENGTHS, YOUR RESULTS.

Do you want to know what prior clients
had to say about us?

Click on the video panel on the right hand side to see client testimonials and more

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