ONLINE EXPOSURE
& GLOBAL EXPOSURE

Miami is a global city and buyers can often come from out of town so you don't want to limit yourself to an agent whose reach is only hyper local; relocating is a big element and foreign buyers are a big factor. This is why we created the relocation campaigns, annual reports and more recently the 'City Vs City' videos, which add engaging storytelling of one property in one city versus another property in another city, all of which is geo specifically targeted and/or targeted to a specific bucket of clients.

98% of searches start online so if you don't have a strong digital footprint you are already behind. It’s not as simple as just getting someone to see your material, your listings etc. You have to get them to engage, and ultimately this is where we excel.

LEARN MORE ABOUT
OUR DIGITAL MARKETING STRATEGIES

blogs-featured

blogs and dedicated
articles

Besides a targeted blog to directly promote your property we also write blogs to indirectly promote your property by highlighting its location or a specific feature. If your Coral Gables home is located on a Golf Course we write a blog on the value of Golf Course homes while highlighting your listing. If your condo is located on Brickell Key then we might create a blog on the value of Brickell Key condos to then showcase your condo and emphasize on its value.

Featured Listing
on our webSite

Besides showing the listing on our high ranking website as well as on Douglas Elliman's website, your property will be a Featured Listing on the front page of several of our highest ranking pages such as "Coral Gables Homes for Sale", "Coconut Grove Homes for Sale", "Pinecrest Homes for Sale", "Miami Beach Homes for Sale", "Miami Beach Condos for Sale" and "Brickell Condos for Sale". We offer Pay-per-click (PPC) campaigns which is an online advertising model to ensure your property shows first for certain search terms such as “Coral Gables homes for sale”. We will start a campaign to become number 1 on Google searches for those specific keywords. Your property will be featured on the campaign page and will be shown to buyers specifically looking for homes in the area.

our high ranking
website

Because of our high-ranking website our digital footprint is enormous. We offer the greatest amount of relevant real estate related content of all Miami agents (you can easily verify this online). We have written over 1,000 blogs and created numerous videos (Vlogging is the latest trend in online communication and our Youtube channel is growing rapidly as we now have a full time in-house videographer). This unique and rich information has earned us a dominant number 1 spot for almost all Miami real estate related keywords in the world’s most used search engines. With our real estate reports, real estate forecasts and relocation guides we capture buyers from all over the globe who trust our opinion and who reach out to us for advice and guidance.

our high ranking website
digital

campaigns

Underpinning the strong digital footprint is the digital expertise when it comes to specific marketing campaigns. Our Funnel Campaigns, Retargeting, effective ranking on Google for long tail keywords1, PPC campaigns2 and geo specific adverts3 are leading large amounts of potential buyers to the site. We know where to find the right buyers and how to best reach out to them. We excel in the online marketing business, which is the marketing of today’s global world.

You will notice that as soon as you start visiting my site you will be retargeted and start seeing my adverts around the web again and again and again. This is no coincidence!

news channels
magnifying glass

1. Long tail keywords

Are those three and four keyword phrases which are very specific to whatever one is selling. Whenever a buyer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. So typically buyers of Coral Gables Home use the phrase: “Coral Gables homes for sale” or “Best Neighborhood in Coral Gables” We ensure these keywords are covered and your home can be found when buyers search for these terms.

pay per click

2. PPC or Pay-per-click (PPC)

PPC is an online advertising model to ensure your property shows first for certain search terms such as “Coral Gables homes for sale”. We will start a campaign to become number 1 on Google searches for those specific keywords. Your property will be featured on the campaign page and will be shown to buyers specifically looking for homes in the area

location

3. Geo-targeting

Otherwise known as local PPC, refers to the practice of delivering different content or advertisements to consumers based on their geographic locations. For example we will target buyers from New York, New Jersey and Connecticut via advertisement in media such as WSJ, Bloomberg or NYT, due to the high concentration of relocating families coming from this area who are looking to move to Miami.

WEB

PRESENCE

Please find below the list of keywords for which we rank number 1, 2 or 3 on Google. With PPC campaigns we ranked or are currently ranking number 1, 2 or 3 for the keywords:

  • Coconut Grove Homes For Sale
  • The Best Coconut Grove Homes For Sale
  • Coral Gables Homes For Sale
  • The Best Coral Gables Homes For Sale
  • Miami Beach Homes for Sale
  • The Best Miami Beach Homes for Sale
  • Pinecrest homes for sale
  • The best Pinecrest homes for sale
  • Moving to Miami

These PPC campaigns are always adapted depending on the need. We use an advanced tool to look for the main search terms that would apply for your property. We then use PPC campaigns to reach buyers that are looking for properties like yours!

these are the keywords for which
we rank high organically

KEYWORDS RELATED TO

“Moving to Miami”

  • Moving to Miami with a family
  • Relocating to Miami
  • Best Miami real estate
  • Is it safe to live in Miami?
  • Wealthy Neighborhoods in Miami
  • Most Expensive Areas in Miami
  • Safest Parts of Miami
  • Downsizing in Miami
KEYWORDS RELATED TO

“Gated Communities”

  • Gated Communities in Miami
  • Hammock Lakes Miami
  • Hammock Lakes
  • Kings Bay Miami Florida
  • Sunrise Harbour Miami
  • Tahiti Beach Coral Gables
  • Gables by the Sea
  • Camp Biscayne
KEYWORDS RELATED TO

“Miami condo markets”

  • Brickell Condo Market
  • Best Condos in South Beach
  • Park Grove Miami Prices
  • Coconut Grove Luxury Condos
  • Coconut Grove New Construction Condos
  • Nicest Condos in Miami
  • Best Condos in Miami Beach
  • New Apartment Developments in Miami
  • Miami Beach Condo Market
  • Best Condos in Miami
  • Glass 120 Ocean
  • Brickell Buildings
  • Prive Island Prices
  • Arbor Grove Coconut Grove
  • Miami Condo with Boat Slip
  • Best condos in Brickell
KEYWORDS RELATED TO

“buyers looking for news/trends”

  • Sunny Isles Real Estate News
  • Coconut Grove real estate blog
  • Coconut Grove real estate market
  • Miami Real Estate Forecast
  • Coral Gables real estate market
  • Coral Gables real estate blog
  • Coral Gables real estate forecast

OTHER ITEMS

  • Best Miami Realtor
  • Brickell Real Estate agents

social media
platforms

The David Siddons Group posts on several social media on a daily basis; Instagram, Facebook, Linkedin, Twitter and Pinterest. We are also able to leverage the social media channels of Douglas Elliman and several other large real estate accounts. We have access to the Instagram accounts (depending availability) of @theDavidsiddonsgroup (16.2K and growing fast), @DouglasElliman (167K followers), @DouglasEllimanFlorida (35K followers), @luxury_homes (1,1M followers) and @bossestate (195K followers).

social-media-image
custom-websites

CUSTOM
WEBSITES

For select properties we create a custom website to showcase the property and add to its prestige. This site allows to upload pictures, property information, videos and floor plans.

Real Estate Platforms and
other Media outlets

UWe make sure your home's profile on the main real estate platforms (Zillow, Trulia, Realtor.Com, Redfin, Knight Frank, HomeSpotter, WSJ, PropertyShark, the New York Times etc) is optimal and with our promoted profile we are able to feature our new listings, ensuring they are easier found by potential buyers. Douglas Elliman has one of the broadest exposures on the web and is able to place your property in front of its buyer.

platforms-and-other
nationwide-marketing

NATIONWIDE MARKETING
to Elliman and non-Elliman agents

Douglas Elliman is present in some of US’ most affluent cities and our properties are shared with agents in NYC, LA, Denver, Chicago and other major cities. We have a large database with US top producing agents from Douglas Elliman as well as from other agencies within the US and around the globe.

The Knight Frank
network

We deliver the international buyer. We attract the most qualified buyers from all over the world. Douglas Elliman's alliance with Knight Frank Residential allows us to connect you to the right buyer, no matter where they live.

We offer connections with 523 offices in 60 + countries across Europe, Asia Pacific, the Americas and the Middle East exposing the listing to a network of 21,500 + agents with a database of 700 + billionaires.

the-night-frank
partnerships

douglas elliman
partnerships

We have long-standing relationships with elite partners in the arts, sports, entertainment, design and equestrian communities. We are continuously seeking new opportunities to connect with the audiences our sellers want to reach.

Your listing can be promoted during special events such as Art Basel, The Fort Lauderdale International Boat Show, Gold Coast International Film Festival or the Hampton Classic

douglas elliman and
public relations

Public Relations is one of the most valuable and trusted brand building communications tactics available at Douglas Elliman. Through our on-staff publicists, we actively field and seek out media opportunities for Douglas Elliman with unprecedented success.

  • 21.2 Billion + total potential reach of all articles that mentioned Douglas Elliman.
  • 22,000+ total number of online press articles that mentioned Douglas Elliman. That is almost 423 articles per work week, or 60 articles a day.
  • $196.5Million total ad value equivalent of all news content that mentioned Douglas Elliman.
public-relations
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